Virtue Cider is a hard cider brewery based in Fennville, Michigan. They take great pride in brewing ciders using traditional European methods and fresh local ingredients packed with flavor.

Our campaign shifts Virtue Cider’s unique flavors into more than just great taste, but a sharable experience revolved around the fresh Michigan aesthetic.

Virtue Cider’s social media channels use a fun, friendly voice to increase brand awareness, advertise wedding packages, and inspire only the coolest of the cool weekend plans.

The menu rebrand emphasizes the quality production and ingredients of Virtue Cider’s brews along with their rotating selection of seasonal appetizers and small plates.