The My GM Rewards loyalty program and credit card portfolio are dedicated to maintaining rich relationships between GM and their customers.
After relaunching the brand in 2021, My GM Rewards turned typical brand loyalty into powerful appreciation.
RADIO
We created a series of radio spots for 3 genres of podcasts: financial, news, and wellness. These then aired on Spotify, iHeart Radio, and Pandora.
ACQUISITION BROCHURE
Front Cover
Page 3
Page 1
Page 4
Page 2
Back Cover
Click on the images above to see them in full size, or click HERE to view the full PDF.
SPEND PROGRAM: TOUCH 1 JUNE
Direct Mail
Front Cover
Inside Fold 1
Inside Fold 2
Back Cover
Offer Website Tiles
Postal Informed Delivery
SPEND PROGRAM: TOUCH 2 JULY
Direct Mail
Front Cover
Inside Fold 1
Inside Fold 2
Back Cover
DEALER MATERIALS
Poster
Slip Pad
Digital Tile
Dealer Letter
OLA
Version 1
Base OLA
Retargeting
Version 2
Base OLA
Retargeting